exaudi tracks all actions a user can take on web domains or domains network, such as page visualization, time on page, comment writing, like, share, advertisement visualization, click on advertisement, and any specific conversion event you wish to keep track of.
We identify each user through a unique key; all actions performed during subsequent visits by the same user are reconciled, normalized and stored together in Neodata’s Big Data Hub using a distributed, scalable and high-performing architecture in the Cloud (AWS – Amazon Web Services).
We integrate collected online data with any internal or external data sources (including offline if available).
Data flow in real time into a Kafka (or Kinesis) data stream. The tracker dialogs with noSql libraries (Couchbase) to enrich user profiles in real time based on browsing behavior.